Solomo findred from Cgeraldine
Vienna International to open 5-Star Leading Hotel of the World near Moscow
A new 5-star luxury hotel is due to open at the end of 2013 in Shelkovo, located 20 km from Moscow in Russia.
thus, the Astrum hotel will be built on 27 floors and will comprise various conference (1900 m²) and relaxation (3400 m²) areas which represents the hotel group, Vienna International, biggest strength.
Vienna International is gradually expanding on the Russian market and will be in charge of all the establishment management part. It will contribute, through this opening, in improving the infrastructure and employment situation in the Shelkovo region.
On top of that, the Astrum hotel has even been accepted for membership in the prestigious hospitality organization: the Leading Hotels of the World one year before its opening. Let us bet that this hotel is going to be an awesome Russian establishment!
Based on the article: http://hospitality-on.com/Vienna-International-to-open-5-star-Leading-Hotel-of-the-World-near-Moscow
thus, the Astrum hotel will be built on 27 floors and will comprise various conference (1900 m²) and relaxation (3400 m²) areas which represents the hotel group, Vienna International, biggest strength.
Vienna International is gradually expanding on the Russian market and will be in charge of all the establishment management part. It will contribute, through this opening, in improving the infrastructure and employment situation in the Shelkovo region.
On top of that, the Astrum hotel has even been accepted for membership in the prestigious hospitality organization: the Leading Hotels of the World one year before its opening. Let us bet that this hotel is going to be an awesome Russian establishment!
Based on the article: http://hospitality-on.com/Vienna-International-to-open-5-star-Leading-Hotel-of-the-World-near-Moscow
New expansion in Asia Pacific for Sofitel
Three new management contracts have just been signed by Sofitel Luxury Hotels in Asia Pacific, more precisely in Wellington (New Zealand), Bali (Indonesia) and Shenyang (China).
The three luxury establishments will all be open by mid-2014 and will efficiently represent French hospitality through elegance, design, architecture or gastronomic specialties for instance such as wines or various typical dishes...
Thus, gradually, various investors are getting more and more interested in Sofitel competitive advantages as well as their positioning in the luxury segment0
Based on the article: http://hospitality-on.com/New-expansion-in-Asia-Pacific-for-Sofitel
The three luxury establishments will all be open by mid-2014 and will efficiently represent French hospitality through elegance, design, architecture or gastronomic specialties for instance such as wines or various typical dishes...
Thus, gradually, various investors are getting more and more interested in Sofitel competitive advantages as well as their positioning in the luxury segment0
Based on the article: http://hospitality-on.com/New-expansion-in-Asia-Pacific-for-Sofitel
Digital IQ
What is meant by Digital IQ?
In the hospitality industry for instance, digital IQ can be defined as the assessment of how well a hotel understand the value of technology and use it in its organization communication. It involves how a hotel use digital media as an information tool to attract or keep some customers.
"Growing your Digital IQ entails more than merely adopting the latest tools or having a large IT budget, it is about integrating technology into the way a company plans, innovates, measures results, interacts with customers and ultimately creates value."
Moreover, the main challenge of Digital ID mainly remains to constantly cope with the numerous changes and brand new processes surrounding any organization.
Therefore, the hotel employees have to be able to keep up with all these technological changes and, above all, be creative in order to implement and achieve something different form their competitors.
In a word, it is recommended to be on different and regularly updated booking websites, applications, social medias... whether you wish to increase significantly your digital IQ within your hotel.
What are the components of digital IQ?
Digital IQ is basically composd of four sectors:
- The SITE which represents 30% of the digital IQ activity through social medias, websites, navigations, reservation platforms, customer services, rewards/loyalty programs...
- The DIGITAL MARKETING also representing 30% of the digital IQ activity. We could talk about emails (mobile optimization, content, frequency...), the Search (Web, SEM, Traffic), Advertising and platforms (like google+)...
- MOBILE (on IPad, Iphone, Ipod, Smartphones...). This sector represents 20% of the digital IQ activity with some applications on your mobile (WhatsApp, Facebook, Sms) or IOS applications for Iphone and Ipad.
- SOCIAL MEDIA which represents 20% of the digital IQ activity, for instance: Twitter (Tweet frequency, Followers), Facebook (applications), Youtube...
In the hospitality industry for instance, digital IQ can be defined as the assessment of how well a hotel understand the value of technology and use it in its organization communication. It involves how a hotel use digital media as an information tool to attract or keep some customers.
"Growing your Digital IQ entails more than merely adopting the latest tools or having a large IT budget, it is about integrating technology into the way a company plans, innovates, measures results, interacts with customers and ultimately creates value."
Moreover, the main challenge of Digital ID mainly remains to constantly cope with the numerous changes and brand new processes surrounding any organization.
Therefore, the hotel employees have to be able to keep up with all these technological changes and, above all, be creative in order to implement and achieve something different form their competitors.
In a word, it is recommended to be on different and regularly updated booking websites, applications, social medias... whether you wish to increase significantly your digital IQ within your hotel.
What are the components of digital IQ?
Digital IQ is basically composd of four sectors:
- The SITE which represents 30% of the digital IQ activity through social medias, websites, navigations, reservation platforms, customer services, rewards/loyalty programs...
- The DIGITAL MARKETING also representing 30% of the digital IQ activity. We could talk about emails (mobile optimization, content, frequency...), the Search (Web, SEM, Traffic), Advertising and platforms (like google+)...
- MOBILE (on IPad, Iphone, Ipod, Smartphones...). This sector represents 20% of the digital IQ activity with some applications on your mobile (WhatsApp, Facebook, Sms) or IOS applications for Iphone and Ipad.
- SOCIAL MEDIA which represents 20% of the digital IQ activity, for instance: Twitter (Tweet frequency, Followers), Facebook (applications), Youtube...
Four Seasons hotels' group online strategy
The objective of this class group exercise was to find out more about Four Seasons' digital IQ they are implementing online everyday.
Divorce hotels coming to the UK
A brand new hotel concept recently appeared in the Netherlands: hotels where couples getting divorced can stay during their weekend in order to take care of all their paperwork and have mediation talks with their lawyers.
Jim Halfens, the "Divorce hotels" entrepreneur, has created these hotels so that couples could finalize all they have to do in a neutral and "quiet" place where they have nothing to care about except their divorce. Couples sleep in separate rooms and a suite is used for mediation talks. Thus, they will be more able to think about their case without getting disturbed or distracted by other things which could occur in your everyday life and, above all, have proper discussions together with their lawyer.
Jim Halfens actually plans to develop this hotel chain worldwide and is now starting getting the idea to the UK while negotiating with other establishment in several big cities such as New York or Los Angeles. A reality show could even maybe be filmed in one of his establishment, emphasizing his new concept.
However, his original hospitality concept turns out to be rather controversial and some people sound to disagree about the real utility of this business especially because of the fact that couples getting divorced are usually not willing to see each other again except when they really have to. Trendy or luxury hotels do not seem to be the appropriate places to meet and relax on this occasion.
In my opinion, I think this concept could be good and quite convenient to try for many couples find it difficult to meet and finally do all their divorce paperwork when things go bad... The fact to be all together with their lawyers can perhaps make things go a little faster than usual...
Nevertheless, you must not expect a relaxing and great week-end if you go to these kinds of places! The concept is not really fun...
http://www.hospitality-portal.com/divorce-hotels-coming-to-the-uk/
Jim Halfens, the "Divorce hotels" entrepreneur, has created these hotels so that couples could finalize all they have to do in a neutral and "quiet" place where they have nothing to care about except their divorce. Couples sleep in separate rooms and a suite is used for mediation talks. Thus, they will be more able to think about their case without getting disturbed or distracted by other things which could occur in your everyday life and, above all, have proper discussions together with their lawyer.
Jim Halfens actually plans to develop this hotel chain worldwide and is now starting getting the idea to the UK while negotiating with other establishment in several big cities such as New York or Los Angeles. A reality show could even maybe be filmed in one of his establishment, emphasizing his new concept.
However, his original hospitality concept turns out to be rather controversial and some people sound to disagree about the real utility of this business especially because of the fact that couples getting divorced are usually not willing to see each other again except when they really have to. Trendy or luxury hotels do not seem to be the appropriate places to meet and relax on this occasion.
In my opinion, I think this concept could be good and quite convenient to try for many couples find it difficult to meet and finally do all their divorce paperwork when things go bad... The fact to be all together with their lawyers can perhaps make things go a little faster than usual...
Nevertheless, you must not expect a relaxing and great week-end if you go to these kinds of places! The concept is not really fun...
http://www.hospitality-portal.com/divorce-hotels-coming-to-the-uk/
Subscribe to:
Comments (Atom)