In the hospitality industry for instance, digital IQ can be defined as the assessment of how well a hotel understand the value of technology and use it in its organization communication. It involves how a hotel use digital media as an information tool to attract or keep some customers.
"Growing your Digital IQ entails more than merely adopting the latest tools or having a large IT budget, it is about integrating technology into the way a company plans, innovates, measures results, interacts with customers and ultimately creates value."
Moreover, the main challenge of Digital ID mainly remains to constantly cope with the numerous changes and brand new processes surrounding any organization.
Therefore, the hotel employees have to be able to keep up with all these technological changes and, above all, be creative in order to implement and achieve something different form their competitors.
In a word, it is recommended to be on different and regularly updated booking websites, applications, social medias... whether you wish to increase significantly your digital IQ within your hotel.
What are the components of digital IQ?
Digital IQ is basically composd of four sectors:
- The SITE which represents 30% of the digital IQ activity through social medias, websites, navigations, reservation platforms, customer services, rewards/loyalty programs...
- The DIGITAL MARKETING also representing 30% of the digital IQ activity. We could talk about emails (mobile optimization, content, frequency...), the Search (Web, SEM, Traffic), Advertising and platforms (like google+)...
- MOBILE (on IPad, Iphone, Ipod, Smartphones...). This sector represents 20% of the digital IQ activity with some applications on your mobile (WhatsApp, Facebook, Sms) or IOS applications for Iphone and Ipad.
- SOCIAL MEDIA which represents 20% of the digital IQ activity, for instance: Twitter (Tweet frequency, Followers), Facebook (applications), Youtube...
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